Greg started his hospitality career opening a Hampton Inn and Suites in Nampa, ID and was recruited to take over the SMERF market for the DoubleTree Riverside in Boise, ID. Greg then took on the role of DOS for the HGI in Layton, UT which was attached to a conference center with over 74,000 sq ft of meeting space that the hotel was in charge of selling. After his second year of leading the sales effort at this property, his team beat their annual goal by $527,000
Greg was then given the opportunity to move to Memphis, TN to lead the training department for Hilton Worldwide. He was responsible for maintaining all Sales and Revenue Management courses for all Hilton Brands. He has personally taught over 10,000 sales professionals, and has revamped, retooled and re-energized over 70 training courses for the Hilton Worldwide portfolio of brands.
After that, Greg consulted for the Hampton and HGI brands to increase their national awareness and build their sales culture. He has been instrumental in rolling out the “Inn the Zone Blitz” and “Grassroots” programs for the HGI Brand, and has added over 12 national mid-tier brands to the Hampton and HGI portfolio.
Prior to this position, Greg was a Regional Director of Sales for White Lodging. He managed over $188 million dollars in sales at 35 properties consisting of Hilton, Marriott, Starwood and Hyatt brands within the White Lodging portfolio in Texas and Florida. He also had regions which have included Tennessee, Illinois, Kentucky and Indiana.
NHG considers sales and marketing to be critical to a property’s success. Greg and his team of experts oversee market analysis, positioning, revenue strategy, yield and demographic analysis as well as the company’s internet marketing initiatives. To accomplish these tasks, Greg works with his corporate team to ensure that each property develops a marketing strategy and oversees its successful execution.
NHG has been on the edge of the e-commerce trend since 1994 when we launched our first corporate web site and one of the first on-line booking engines in the industry. Since that time we have used the internet to market our properties. Greg is on the forefront of e-commerce and insures that, as a marketing tool, it is best utilized for the specific needs of each property.
“Everybody Sells” is our company’s battle cry, from Sales Directors to Guest Service Personnel to our Rooms Care Associates (Maintenance and Housekeeping) everyone in our organization receives sales training. Focusing on the idea that the hotel Sales Department is the only sales force at the property level is a thing of the past. Each and every person on our properties sell each with their own set of duties.